.hero{position:relative;width:100%;aspect-ratio:1920 / 965;max-height:100vh;overflow:hidden;background:#e9ecee}.hero__img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:1}.hero__shade{position:absolute;inset:0;z-index:2;background:linear-gradient(to right,#000000e6,#0000 70%);pointer-events:none}@keyframes heroFadeIn{0%{opacity:0}to{opacity:1}}.hero__copy{position:absolute;left:5.5%;top:50%;transform:translateY(-50%);z-index:6;max-width:60%;color:#0f1518;animation:heroFadeIn .7s ease-out .15s backwards}.hero__eyebrow{font-size:1.15rem;letter-spacing:.28em;text-transform:uppercase;color:#fff;margin-bottom:1.4rem;font-weight:600;position:relative}.hero__eyebrow:after{content:"";position:absolute;left:0;bottom:-6px;height:1px;width:56px;background:#fff}.hero__kicker{font-size:24px;color:#fff}.hero__kicker b{font-weight:700}.hero__title{font-size:clamp(3rem,6vw,6rem);line-height:1.05;font-weight:700;letter-spacing:-.02em;text-wrap:balance;color:#fff}.hero__title .word{display:inline-block}.hero__title .tse{color:#ed1c24;font-weight:700}.hero__title b{font-weight:700}.hero__sub{margin-top:1.5rem;font-size:clamp(1.4rem,1.8vw,1.75rem);line-height:1.55;color:#fff;font-weight:400;max-width:40ch;text-wrap:pretty}.hero__sub b{color:#ed1c24;font-weight:700}.hero__cta{margin-top:1.8rem;display:inline-flex;align-items:center;gap:.7rem;padding:1.1rem 2rem;border:1px solid #ffffff;background:#fff;color:#1a1a1a;font-size:1.25rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;text-decoration:none;transition:transform .2s ease;position:relative}.hero__cta:hover{transform:translateY(-1px)}.hero__cta .arrow{transition:transform .2s ease}.hero__cta:hover .arrow{transform:translate(4px)}